|Penulis||:||Drs. Daru Purnomo, M.Si dkk|
|Unit Peneliti||:||Fakultas Ilmu Sosial dan Ilmu Komunikasi|
|Nama Jurnal||:||Penelitian Sosial|
|Penerbit Jurnal||:||Fakultas Ilmu Sosial dan ilmu komunikasi|
|Alamat Penerbit||:||Jl. Diponegoro 52-60 Salatiga|
|Keyword||:||Watching Impressions Child Behavior, Child Behavior, Cultivation Theory, Heavy And Light Viewers|
Television is one medium that brings about impact on children. The more widespread this time broadcast television, the greater the possibility of the effects of the television message. What is conveyed by the television turned out to have a major influence on children. Especially for children, besides the presence of television broadcasts could be used as a tool to play, as well as a loyal friend when they feel lonely or have no activity. In fact they tend to find something fun for themselves. In children, the component organisms (of mind) is still unstable. That is, the messages TV footage provides a fast or slow memory affects behavior caused. In other words, as the characters the children will imitate what he had seen on television. This means, in accordance with the theory of television viewing will b ecome a model modeling the behavior of children.